Responsibilities

• Serves as a trusted communications counselor to the CEO, shaping executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements.
• Lead Association-wide integrated communications strategies and campaigns around the company’s most important business, brand and reputational priorities, connecting earned media, owned channels, executive communications, social and internal communications
• Bring deep consumer brand communications expertise, translating business strategy, consumer insights and cultural trends into relevant, compelling stories that strengthen brand preference, reputation and engagement.
• Set and lead Association media strategy, including proactive storytelling, national and business media engagement, major announcements, issues management and reputation-defining moments.
• Lead communications around complex, high-visibility issues, providing senior leaders with sound judgment, scenario planning and clear recommendations in fast-moving or reputationally sensitive environments.
• Operate as both a strategist and storyteller, identifying the communications opportunity behind business priorities and building the narrative, audience strategy, channel approach and activation plan required to bring it to life.
• Bring a strong external orientation, with an understanding of the media and cultural landscape and the ability to identify emerging issues, opportunities and conversations that should inform Association communications strategy.

Requirements

• Serves as a trusted communications counselor to the CEO, shaping executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements.
• Lead Association-wide integrated communications strategies and campaigns around the company’s most important business, brand and reputational priorities, connecting earned media, owned channels, executive communications, social and internal communications
• Bring deep consumer brand communications expertise, translating business strategy, consumer insights and cultural trends into relevant, compelling stories that strengthen brand preference, reputation and engagement.
• Set and lead Association media strategy, including proactive storytelling, national and business media engagement, major announcements, issues management and reputation-defining moments.
• Lead communications around complex, high-visibility issues, providing senior leaders with sound judgment, scenario planning and clear recommendations in fast-moving or reputationally sensitive environments.
• Operate as both a strategist and storyteller, identifying the communications opportunity behind business priorities and building the narrative, audience strategy, channel approach and activation plan required to bring it to life.
• Bring a strong external orientation, with an understanding of the media and cultural landscape and the ability to identify emerging issues, opportunities and conversations that should inform Association communications strategy.

Preferred

• Significant experience serving as the primary communications advisor to a CEO or enterprise C-suite executive while also shaping an institution-wide or Association narrative.
• Demonstrated success building an executive thought leadership platform and an institutional storytelling strategy that advance organizational purpose, stakeholder value and reputation.
• Experience developing communications for governance matters, organizational transformation, enterprise milestones or other Association-level priorities.
• Experience integrating CEO and Association communications across media relations, employee communications, social media, public affairs, brand, legal, risk, governance and other enterprise partners.
• US military experience through military service or a military spouse/domestic partner.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.