NAPA Auto Parts

Auto Care Program Communications Manager

Atlanta, GA (On-site)

Position Mission The Auto Care Program Manager plays a key role in development and implementation of membership programs, supporting sales teams, and enhancing program initiatives to strengthen the Auto Care network. This position will lead efforts to optimize program enhancements, partnerships, and ensure seamless execution of Auto Care initiatives. Through strategic collaboration, data-driven insights, and creating problem solving solutions, the program manager will help grow program participation and drive measurable business impact. Performance Measures Increase adoption and engagement in the Auto Care programs and partnerships Expand opportunities and drive quota attainment Provide member solutions that drive loyalty and share wallet Strengthen Auto Care program value and participation Manages the department budget Key Responsibilities Program Management & Execution: Lead discovery, development, and execution of programs, and partnerships. ensuring contracts are up to date, deadlines are met and driving project completions. Oversee the Gold Certified, PROimage and membership billing, and tracking. Develop and maintain member site, partner materials and reporting presentations to support program initiatives. Identify opportunities to increase adoption of Auto Care programs by leveraging insights from reporting and industry trends. Sales & Training Support Train and support sales teams on new or enhanced Auto Care programs, ensuring alignment with business objectives. Provide ongoing assistance to internal and external stakeholders, ensuring seamless communication and execution of initiatives. Work closely with vendor partners to align sales training, reporting and compliance efforts. Executes key performance indicators of Auto Care program to increase vehicle count, income, and discounts. Monitors and creates new ideas to increase Auto Care relevancy and value. Ensures all assets and details are available before launch. Manages budget of membership fees and expenses allocations in accordance with company and council guidelines. Forecasts budget income and expenses to leadership. Mediates claims relating to various programs and warranties. Monitors rules and guidelines to ensure compliance is maintained. Liaison between parties to coordinate payments, control costs and maintain company image. Event & Tradeshow Support Support the planning, logistics, and execution of industry events, trade shows, and promotional activities. Assist ordering and shipping of event materials, booths, and marketing collateral. Represent the brand at events, with periodic travel required. Qualifications & Experience 2+ years of experience in Business, Sales, or Marketing Bachelor’s Degree in Marketing, Business, or a related field Strong creativity and marketing strategy skills Proficiency in Microsoft Office Suite (Excel, PowerPoint, Teams, Word, Outlook) Excellent written and verbal communication skills Detail-oriented with strong organizational and time-management skills Analytical mindset with experience in research and data analysis Strong interpersonal skills and customer-focused approach Ability to manage multiple priorities and deadlines in a fast-paced environment Willingness to travel 5-20% of the time, including overnight and air travel Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest! GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.