Responsibilities

• Audience Strategy & Advisory: Serving as the subject matter expert for audience strategy; translating advertiser objectives and campaign goals into actionable, first-party data targeting recommendations across channels in partnership with Sales and Account Management.
• Operations & Workflow Management: Owning the end-to-end audience operating model from initial request to creation, distribution, platform hygiene, and deprecation while managing day-to-day workflows with external agency and tech partners.
• Platform Governance & Activation: Overseeing distribution across publisher platforms, maintaining operational naming/documentation standards, and acting as the main point of escalation for complex activation issues.
• Product & Capability Development: Evaluating current audience offerings to identify gaps, partnering cross-functionally with Product and MarTech teams to prioritize capabilities, and assessing emerging ad-tech tools and clean rooms.
• Performance Analysis & Optimization: Tracking audience-level performance across campaigns, partnering with Measurement teams to connect targeting to outcomes, and developing frameworks to optimize future campaigns.
• Cross-Functional Leadership: Building collaborative partnerships across internal teams (Sales, Data, Media) and external vendor partners to streamline execution and drive continuous improvement.

Requirements

• Experience: 5+ years of experience in retail media, digital advertising, audience strategy, media activation, ad technology, or data strategy.
• Technical & Platform Knowledge: Strong background in audience segmentation, identity, activation, syndication, and digital media ecosystems. Hands-on experience with audience management platforms, identity providers, CDPs, or related AdTech/MarTech tools.
• Data Strategy: Demonstrated experience developing and executing audience strategies using first-party data and translating complex advertiser goals into tactical plans.
• Partner Management: Proven ability to manage agency, technology, and publisher partners while establishing operational standards and workflows.
• Core Skills: Strong proficiency in Excel and PowerPoint; excellent analytical, project management, and cross-functional communication skills.
• Education: Bachelor's degree in a related discipline preferred.
• Preferred Experience: Experience working within a retail media network (RMN), media agency, or retailer. Experience with tools like LiveRamp, Adobe, SAS, clean rooms, or audience marketplaces. Familiarity with measurement, closed-loop analytics, attribution, or cross-channel activation.

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).