Responsibilities

- Serve as the University’s subject matter expert on email communications. - Direct the email communications program operated by Advancement and External Affairs and used by the broader University, including schools, colleges and units, to reach more than 600,000 alumni, donors, parents and other constituents. - Develop and maintain audience segmentation frameworks, send optimization protocols and coordinated scheduling standards that guide how email is deployed to support fundraising, alumni engagement and stewardship goals across the University. - Establish editorial, brand and accessibility standards for all email content, ensuring consistency of voice and compliance with AP style, university editorial guidelines, WCAG accessibility requirements, CAN-SPAM regulations and PCI and gift processing standards. - Develop training resources and provide guidance to content creators across Advancement and External Affairs, schools, colleges and units to ensure institution-wide adherence to these standards. - Lead the analytics and performance measurement program for mass email communications across the University. - Design and maintain standardized reporting frameworks that track deliverability, open rates, click-through rates, conversion rates, unsubscribe trends, list health and campaign ROI. - Conduct audience behavior analysis and segmentation performance reviews to identify opportunities for improved targeting and personalization. - Manage A/B and multivariate testing programs to optimize subject lines, send timing, content formats and calls to action. - Benchmark email performance against industry standards and peer institutions, and present findings and recommendations to leadership on a regular cadence. - Evaluate emerging email marketing tools, technologies and vendor platforms to ensure the University’s email program remains current with industry best practices and evolving constituent expectations. - Research and recommend new capabilities, including automation, personalization and AI-assisted content optimization. - Manage vendor relationships and provide subject matter expertise in decisions around platforms. - Represent the Digital Experience team on university and division committees and participate in cross-functional planning efforts as assigned. - Maintain working proficiency in the division’s digital event registration, marketing and engagement platforms, processes and standards. - Serve as backup to the Assistant Director of Digital Engagement during periods of high demand, including signature University events and campaign milestones, ensuring continuity of service to campus partners. - Stay current on event platform capabilities, compliance requirements and data workflows to provide informed support when needed. - Supervise, train and develop a Digital Communications Coordinator, establishing clear performance expectations, professional development goals and growth pathways. - As the digital communications vertical scales, lead workforce planning efforts and identify and define additional staffing needs. - Establish team workflows, documentation standards and quality assurance processes that ensure consistency and efficiency as volume increases.