Responsibilities

• Assist in managing social schedules and posting engaging content to CT Public’s social media channels including Facebook, Twitter, Instagram, TikTok and more.
• Balance knowledge of social platforms and their algorithms, understanding news needs, and apply knowledge in a way that serves the content, not just the algorithm.
• Edit content by reporters, visuals journalists, hosts and contributors, and produce compelling and innovative social headlines, copy, and visual posts that adhere to journalistic standards, and fit audience needs for each platform.
• Engage and interact in a positive way with audiences on all social media platforms, offering helpful links or information when appropriate, and monitor comments to escalate audience feedback to various teams, as necessary.
• Execute and provide support for all social media activity, including daily posts on core platforms – iterate and improve social media schedule and content calendar.
• Monitor CT Public’s social media accounts for performance on each platform, working closely with the Social Media Editor to assess data, impact, and reach.
• React to the daily news agenda – think critically about big stories that are important to our audience in words, audio, photos, videos, graphics and more to determine best way to present information on social.
• Recognize the various audiences and audience behaviors across all social platforms to effectively create content and stay true to CT Public’s voice and mission.
• Support community journalism engagement projects, including original reporting and visual storytelling in the field and in collaboration with the Social Media Editor.
• With guidance from the Social Media Editor, edit, build out and optimize the flow and placement of all news, talk and enterprise content onto all our social media platforms. Work with the Social Media Editor to make decisions on how original CT Public stories and visual content are packaged on social accounts.
• Write conversational copy, and create and edit clear, informational visual assets (i.e. short-form videos, photos, graphics) for all social platforms.
• Work under the direction and with guidance from the Social Media Editor, assist in the implementation of CT Public’s Content Social Media Strategy for each social platform.

Requirements

• Bachelor's degree in Journalism, Social Media, Communications or a related field from an accredited university
• Minimum of five (5) years direct and sustained professional experience AND/OR any similar combination of education, training, or experience
• Knowledge of a variety of social media channels including Instagram, Facebook, TikTok, Threads, YouTube, and Twitter/X
• Experience creating social media content and/or producing digital journalism
• Current trends, algorithms, and audience behavior on all social platforms
• Industry standard visual and audio editing programs (Adobe suite)
• Journalistic practices and editorial standards
• Mission and purpose of Connecticut Public and public media
• Analytical, time-management, and project management skills with ability to manage multiple projects
• Managing a variety of activities efficiently and effectively
• Verbal and written communication and strong social copy that sticks to journalistic standards and informs audiences

Preferred

• Experience with public media and journalism projects engaging directly with local diverse groups
• Experience with data analytics tools such as SocialFlow, Chartbeat