Responsibilities

• Primary Responsibilities: Community Management & Engagement - Own daily community engagement across MadeGood’s social platforms, including comments, direct messages, mentions, and tagged content. - Serve as the frontline voice of MadeGood, engaging with consumers in a friendly, thoughtful, timely, and on-brand way. - Build meaningful relationships with community members by identifying opportunities to engage beyond standard responses. - Monitor consumer conversations, questions, feedback, and sentiment, escalating sensitive or complex issues when appropriate. - Partner closely with Customer Experience to ensure consistent responses, seamless handoffs, and timely issue resolution. - Help maintain and evolve community management guidelines, response templates, brand voice standards, and escalation processes. - Proactively engage in relevant cultural and community conversations where MadeGood can participate authentically. - Identify highly engaged fans, advocates, creators, and potential community partners. Social Content Support & Publishing - Support the scheduling and publishing of organic social content under the direction of the Social & Influencer Marketing Manager. - Conduct quality assurance checks to ensure posts are accurate, properly formatted, tagged correctly, and published on time. - Help maintain the social content calendar, tracking assets, approvals, publishing dates, and campaign milestones. - Support the execution of platform-native social content, including light editing, formatting, filming, and content capture as needed. - Assist with sourcing community content, user-generated content, and social-first creative opportunities. - Coordinate with internal and external partners to collect the assets and information required for social publishing. - Stay current on platform features, best practices, emerging formats, and changes across Instagram, TikTok, Reddit and other relevant channels. Community-Led Content, Insights & Programs - Identify opportunities to amplify user-generated content, customer stories, product love, and community-led moments. - Monitor social conversations, brand sentiment, share of voice, cultural trends, competitor activity, and platform behavior to help keep MadeGood relevant and responsive. - Capture and share recurring community questions, feedback, insights, and content opportunities with the broader marketing team. - Support monthly social reporting by tracking topline community management and organic social KPIs, maintaining reporting trackers, and surfacing notable trends and learnings to the Social & Influencer Marketing Manager. - Support social listening and sentiment reporting around campaigns, product launches, and key brand moments. - Coordinate Surprise & Delight initiatives, giveaways, product seeding and gifting, community appreciation programs, including recipient communication, product coordination, shipping, tracking, and follow-up. - Help manage inbound creator, partnership, and community requests, routing opportunities to the appropriate team members. Brand Communications Support & Special Projects - Support the execution of broader brand communications programs, including influencer campaigns, PR initiatives, partnerships, experiential activations, product launches, and events. - Help coordinate campaign timelines, assets, approvals, product shipments and cross-functional deliverables. - Conduct research on consumers, competitors, cultural trends, creators, media opportunities, and potential brand partners. - Assist with developing presentations, briefs, campaign recaps, performance reports, and other internal materials. - Support project tracking by documenting action items, maintaining timelines, organizing working sessions, and following up on deliverables. - Jump into priority projects across Brand Communications as business needs evolve.

Requirements

• Education and Qualifications: - 2–4 years of experience in social media, community management or brand communications. - Experience using social publishing, community management, listening, or analytics tools such as Sprout Social, Meta Business Suite, or similar platforms. - Comfort working in PowerPoint, Excel, and Canva; familiarity with basic photo or video editing tools is an asset.

Preferred

• - familiarity with basic photo or video editing tools is an asset

Benefits

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Eligibility to participate in Riverside's Profit Sharing Plan
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values
• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.