Responsibilities

• Support the planning process by working closely with senior resources to provide guidance and answer questions
• Partner with cross-functional team members to gather data and learn how to identify optimizations that improve campaign results
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives
• Demonstrate growing expertise by supporting senior resources in establishing materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring, etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies
• Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines
• QA campaigns to ensure accuracy
• Optimize campaign delivery through precise pacing, bid management, audience and placement analysis, and performance tracking
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• High level of proficiency in Excel - ability to create and utilize formulas, VLookups, concatenate, and other functions

Benefits

• ESOP (employee stock ownership plan)
• an annual bonus
• full benefits package
• paid time off benefits, including 100% paid parental leave