Associate Media Director

New York City, NY (Hybrid)

$80K/yr – $115K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end media campaigns for Nissan United, driving data-informed strategy, cross-functional collaboration, and client ownership while staying current on automotive initiatives.

  • Own campaigns from start to finish
  • Build data-driven, cross-channel media plans
  • Liaise with clients and collaborate across disciplines

Job Description

Responsibilities

  • Successful selling through of media strategies, plans and partnerships to clients
  • Clear ownership of campaigns and programs from beginning to end – seamlessly executed
  • Be data driven: the ability to provide persuasive perspective informed by data
  • Be a critical thinker: identify insights and defend strategic thinking with data
  • A collaborative mindset: Nissan United’s principal is about the converging of specialist agencies into one full-service agency that solves Nissan’s business challenges. Success in this agency requires an openness to new thinking, new ways of working and partnering with other disciplines in a collaborative way.
  • Stay up to date on the automotive industry and have knowledge of Nissan's current initiatives
  • The AMD will be expected to own specific projects from start to finish and be a direct liaison to clients.

Requirements

  • 5+ years of media planning experience within an advertising agency or media environment, with expertise across digital, traditional, and integrated media channels
  • Strong strategic planning capabilities, including development of audience-driven, full-funnel media strategies aligned with client business objectives
  • Proven ability to lead annual planning, budget allocation, forecasting, and media investment recommendations across multiple clients and campaigns
  • Deep understanding of cross-channel media planning, including Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio, and Emerging Media
  • Strong analytical skills with the ability to translate audience, research, and performance data into actionable strategic recommendations
  • Experience utilizing media research and planning tools such as Nielsen, GWI, Comscore, Pathmatics, Simmons, MRI, or similar platforms
  • Demonstrated success managing senior-level client relationships, presenting recommendations, and influencing business decisions.
  • Proven leadership experience with the ability to mentor and develop planning teams while fostering cross-functional collaboration
  • Excellent communication, presentation, and storytelling skills with the ability to simplify complex data and strategic concepts.

Benefits

  • Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans.
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TBWA\Worldwide

TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future.Named one of the World's Most Innovative Companies by Fast Company in 2025, 2023, 2022, 2021, 2020 and 2019, TBWA is also Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year. Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC).

Founded in 1970
New York, New York, USA
10K employees (4,696 in marketing)

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