Responsibilities

• New Business: 90% of time
• Will be a primary or secondary strategy lead for all new business and growth opportunities.
• Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
• Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
• Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
• Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
• Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
• Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
• Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
• Integrated Media Planning and Strategy Development: 10% of time

Requirements

• 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
• 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
• Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Proven ability to analyze data and market research to identify trends and make data-driven decisions.
• Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
• Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
• Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
• Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
• Education - A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

Preferred

• New Business experience is highly preferred
• Degree in advertising, marketing, or communications preferred

Benefits

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support