Associate Marketing Manager, Search Engine Marketing at Align Technology | San Jose, CA | $105K/yr – $144K/yr

Align Technology

Associate Marketing Manager, Search Engine Marketing

San Jose, CA (On-site)

$105K/yr – $144K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid search activation and measurement for a data-driven B2B environment, balancing spend with lead quality and downstream conversions across Google Ads, SA360, and Microsoft.

Own paid search activation across platforms, turning spend into qualified leads and downstream conversions.
Own measurement and reporting: CPA, CPC, ROAS, dashboards, and data-driven recommendations to stakeholders.

Job Description

Responsibilities

Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
Conduct search query analysis, negative keyword management, and account optimization reviews.
Partner with creative and content teams to test and improve ad messaging and landing page performance.
Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
Analyze performance data to identify trends, opportunities, and areas for optimization.

Align Technology

3.7 Glassdoor

We are dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Discover your straight path to a bright future at Align Technology. As a part of our smart, diverse and fast-moving global team, you'll make an impact on the market leader that's moving an industry forward. Want to find out what's next for us—and for you? Follow us on LinkedIn for business updates and check out our current opportunities at www.aligntech.com/careers. 25 years ago, we pioneered the market for clear aligners. Since then, we have continuously innovated with new products and technologies that revolutionize treatments for doctors and their patients. Today, doctors and labs in over 100 markets use the Invisalign system, iTero intraoral scanners and exocad software to improve smiles for patients – from simple tooth alignment to complex corrections, kids to adults, orthodontics to multi-disciplinary restorative treatment. Learn more about Align Technology and our products: www.aligntech.comwww.invisalign.comwww.itero.comwww.exocad.com

Founded in 1997

Tempe, Arizona, USA

13K employees (2,654 in marketing)

www.aligntech.com

64% recommend to a friend

77% CEO approval