Align Technology logo
Align Technology

Associate Marketing Manager, Search Engine Marketing

San Jose, CA (On-site)

$105K/yr – $144K/yrMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own paid search activation and measurement for a data-driven B2B environment, balancing spend with lead quality and downstream conversions across Google Ads, SA360, and Microsoft.

  • Own paid search activation across platforms, turning spend into qualified leads and downstream conversions.
  • Own measurement and reporting: CPA, CPC, ROAS, dashboards, and data-driven recommendations to stakeholders.

Job Description

Responsibilities

  • Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
  • Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
  • Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
  • Conduct search query analysis, negative keyword management, and account optimization reviews.
  • Partner with creative and content teams to test and improve ad messaging and landing page performance.
  • Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
  • Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
  • Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
  • Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
  • Analyze performance data to identify trends, opportunities, and areas for optimization.
Align Technology logo

Align Technology

3.7 Glassdoor

We are dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Discover your straight path to a bright future at Align Technology. As a part of our smart, diverse and fast-moving global team, you'll make an impact on the market leader that's moving an industry forward. Want to find out what's next for us—and for you? Follow us on LinkedIn for business updates and check out our current opportunities at www.aligntech.com/careers. 25 years ago, we pioneered the market for clear aligners. Since then, we have continuously innovated with new products and technologies that revolutionize treatments for doctors and their patients. Today, doctors and labs in over 100 markets use the Invisalign system, iTero intraoral scanners and exocad software to improve smiles for patients – from simple tooth alignment to complex corrections, kids to adults, orthodontics to multi-disciplinary restorative treatment. Learn more about Align Technology and our products: www.aligntech.comwww.invisalign.comwww.itero.comwww.exocad.com

Founded in 1997
Tempe, Arizona, USA
13K employees (2,654 in marketing)
www.aligntech.com
64% recommend to a friend
77% CEO approval

Salaries

Posted range

$105K/yr – $144K/yr

Taken straight from the job posting.

See all Align Technology salaries

Funding

Total Funding
$136M
Last Raise
$105M
Series D, 26 years ago

Funding History

  • Jun 2000
    Series D • $105M
  • Oct 1999
    Debt Financing • $5M
  • Oct 1999
    Series Unknown • $26M

Traffic Signals

Monthly Visitors
1.6M
Traffic Source Mix
Search
28.2%
Direct
57%
Referral
12.6%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~13K

Recent News

Why Align Technology (ALGN) Stock Is Up Today
Oct 30, 2025 • Yahoo Finance
Align Technology logo

Associate Marketing Manager, Search Engine Marketing

Align Technology · San Jose, CA · On-site