Responsibilities

• Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
• Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
• Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
• Use project management tools to lead and track digital campaigns efficiently from start to finish
• Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
• Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
• Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
• Support the development of direct reports, helping them align their work to team and company objectives
• Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.

Requirements

• BA/BS degree
• 3+ years of work experience in marketing, communications, or a related field
• Experience with marketing CRM systems and analytic tools
• Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
• Ability to work collaboratively with colleagues in a data-driven, team-focused environment

Preferred

• Experience with HubSpot and SalesForce
• Experience using a content management system (CMS)
• Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
• Understanding of core marketing concepts and digital strategy
• Proficiency with Google tools, including Google Analytics and Google Ads
• Experience using project management systems