Responsibilities

• - Advancing measurement framework to assess the holistic impact of omnichannel media efforts on sales through data-driven insights.
• - Analyze results and recommend opportunities to drive both efficiency and efficacy within:
• - o Omnichannel campaigns (TV, OTT, etc.)
• - o DTC campaigns (SEM, FB, Video, etc.)
• - o Retail campaigns (both Brick & Mortar and retail.com)
• - General understanding of business metrics like financials, sales, and market trends to incorporate into measurement and recommendations.
• - Proactively seek opportunities / new partnerships to improve media capabilities within measurement and analytics of media campaigns.
• - Build and maintain marketing/media data pipelines and enable automated data ingestion.
• - Develop self-service dashboards part of the organizations cross functional analytical tool for standard reporting and sharing of media insights for planning purposes.
• - Develop insights from marketing mix modeling and multi touch attribution models and provide investment level as well as tactical optimization suggestions.

Requirements

• Degree minimum: Bachelor’s Degree
• Specific concentration: Advertising, Business, Digital Marketing, Statistics, Data and Analytics or related field
• Experience level: 5 years’ experience with Marketing/Media Mix Modeling and Data Analytics and experience in Data Visualization (Tableau, Powerbi, DOMO).
• Ability to think conceptually and creatively about problem solving.
• Ability to identify outliers in large data sets from a variety of data sources.
• Ability to build measurement frameworks across program, channel, and campaign attribution while conducting incremental test & learns.
• Exceptional ability to communicate complex findings clearly and concisely to an array of audiences.
• Extemporary attention to detail to ensure accurate and complete data is collected, managed and stored most effectively and efficiently.
• Excellent communication, interpersonal, analytical and presentation skills are necessary due to the nature and level of interaction with peers and senior management.
• Highly flexible, self-starter responsive, resourceful, and motivated with the ability to work independently as well as in a team setting.