Associate Manager, Marketing Technology Platforms
Denver, CO (Hybrid)
Posted 8 days ago
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Job Summary
Own the Hightouch audience model library end to end, from data modeling and ingestion to deployment, validation, and ongoing governance across Snowflake, AEP, and multiple ad platforms.
- Lead cross-functional workstreams spanning data engineering, privacy, and marketing tech.
- Ensure reliable data quality, privacy compliance, and timely delivery of audience activations.
Job Description
Responsibilities
- Build and maintain the Hightouch model library: acquisition, retention, suppression, lookalike seeds, and lifecycle audiences, using SQL against the data warehouse (Snowflake) and Adobe Experience Platform (AEP).
- Collaborate with Data Engineering to ensure warehouse models are optimized for Hightouch consumption.
- Build and deploy client- and server-side tags to enable robust analytics and paid media activation (Adobe Data Collection, Google Tag Manager).
- Ensure all behavioral events are correctly mapped to XDM schema payloads and validated before production deployment.
- Configure client-side and server-side event forwarding for privacy-preserving data collection.
- Audit data collection quality: monitor for missing events, schema formatting errors, duplicate events, and sampling issues in Adobe Analytics and Google Analytics 4.
- Support the Manager, Marketing Technology Platforms on web event decisioning configuration for real-time web personalization.
- Configure and monitor all Hightouch sync destinations: Google Ads, Meta, TikTok, LinkedIn, The Trade Desk, InsiderOne, and CRM.
- Establish sync health monitoring, alerting, and SLAs for all audience pipelines.
- Support Paid Media and CRM teams in troubleshooting audience discrepancies between Hightouch and platform destinations.
Requirements
- 3-5 years in data engineering, analytics engineering, or marketing data roles.
- Strong SQL skills; experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift).
- Understanding of paid media audience mechanics: customer match, custom audiences, lookalike creation, and match-rate optimization.
- Familiarity with a variety of MarTech solution APIs (e.g., Adobe AEP audience publishing and Segment API).
- Experience building and deploying client- and server-side tags via tag management systems (Adobe Data Collection/Launch, Google Tag Manager).
- Excellent communication and collaboration skills, with the ability to partner across both technical and marketing teams.
Preferred
- Hands-on Hightouch experience strongly preferred; equivalently, experience with other reverse ETL platforms (e.g., Census).
- Experience with Adobe Experience Platform (AEP), XDM schema design, and Adobe Analytics or Google Analytics 4.
- Familiarity with dbt or similar data transformation/modeling frameworks.
- Understanding of digital privacy and compliance standards, including GDPR, CCPA/CPA, CAN-SPAM, and TCPA.
- Experience within a subscription, seasonal, retail, travel, or hospitality business.
Benefits
- Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
- Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
- Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
- Generous discounts on outdoor gear, apparel, rental cars, etc.
- Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
- 401(k) plan with generous company match
- Paid parental leave of up to 6 weeks for eligible employees
- Commuter benefits (Denver employees only)
- Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees).
Alterra
Alterra is Solving Plastic Pollution® through Infinitely Renewed PlasticsTM on a global scale with the deployment of its continuous advanced recycling technology. At its Akron, Ohio plant, the company creates economic value from landfill bound plastic, enabling the circular economy and creating a cleaner world by converting discarded plastics into petrochemical materials that can be further refined into new plastic production.The Akron, OH facility utilizes a patented thermochemical liquefaction technology to process 60 tons of waste plastic daily, diverting millions of pounds of plastic from landfills. Alterra's team of engineers, experts, and partners are driven by one purpose: creating a cleaner planet for future generations. Alterra licenses its technology to entities looking to recycle more challenging plastics or seeking more sustainable products. It is partnering with companies in the solid waste industry, government entities, and petrochemical companies.In January 2021, the world’s fourth-most sustainable company, Neste, acquired a minority interest in the company. Neste will collaborate with Alterra to further develop and commercialize Alterra’s technology in Europe and across the world.By globalizing its thermochemical liquefaction process, Alterra is re-imagining a future where society is free from landfilling and incinerating plastic waste.
