Responsibilities

• Develop and execute comprehensive collegiate marketing plans aligned with national brand priorities and regional business objectives.
• Identify priority campuses, student communities, and cultural moments that create opportunities for brand growth.
• Build annual and quarterly activation calendars designed to maximize consumer reach, product trial, and student engagement.
• Develop market-specific strategies that increase brand visibility and relevance among college consumers.
• Oversee collegiate activations, sampling programs, sponsorships, and experiential marketing initiatives across the assigned territory, ensuring consistent execution aligned with brand standards.
• Ensure all campus programs are executed consistently and aligned with brand standards
• Drive innovative campus activation strategies that generate awareness, trial, and social engagement, and support regional and national campaigns through localized collegiate execution.
• Support regional and national marketing campaigns through localized collegiate execution
• Recruit, onboard, train, and manage Collegiate Marketing Specialists across assigned campuses, providing ongoing coaching, mentorship, and performance management.
• Develop collegiate marketing talent pipelines and succession plans while fostering accountability, creativity, and executional excellence.

Requirements

• 2–4 years of experience in collegiate marketing, field marketing, experiential marketing, brand marketing, campus ambassador programs, or related marketing disciplines
• Experience leading campus activations, student engagement programs, or grassroots marketing initiatives
• Experience working within CPG, beverage, lifestyle, sports, fitness, or entertainment industries preferred
• Strong understanding of college consumer behavior and campus culture
• Strong leadership and team development capabilities
• Excellent communication and relationship-building skills
• Ability to connect collegiate marketing efforts to broader business objectives
• Strong project management and organizational abilities
• Creative thinker with the ability to execute strategically
• Strong analytical and problem-solving skills

Preferred

• Previous leadership experience managing student ambassadors, interns, or part-time marketing teams preferred
• Bachelor's degree preferred

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services