Responsibilities

• Build strong relationships with internal & external stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Identify organic growth opportunities and partner with Client and Analytics leadership to convert
• Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
• Lead in-campaign learning agendas and test design in partnership with media partners & client stakeholders (i.e. a/b tests, multi-cell tests, pre/post)
• Lead measurement in support of brand goal objectives (i.e. awareness, consideration lift)
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
• Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
• Consult with senior client marketing and business leaders to define and answer most important business questions
• Advise on how to best leverage media and marketing investments to drive business results

Requirements

• Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Strong understanding, interpretation, and diagnostics in: BLS studies within Ad serving platforms (i.e. DV360 BLS & Search Lift, amazon BLS, TikTok BLS, etc.), BLS studies attributed to OOH executions, 3P Cross Channel BLS studies (i.e. Kantar, Dynata, DISQO, Lucid, etc.), MMM (i.e. IPSOS, Nielsen, Analytic Partners)
• Working knowledge of databases and SQL is preferred
• Experience in a cross-functional team environment with agency experience a big plus
• Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
• Strong client management/consultative experience with both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through implementation

Preferred

• Working knowledge of databases and SQL is preferred
• Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Experience in a cross-functional team environment with agency experience a big plus
• Strong client management/consultative experience with both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through implementation

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.