Associate Director, Social Media, Health and Education at Planned Parenthood Federation of America | District of Columbia, USA | $101K/yr – $106K/yr

Planned Parenthood Federation of America

Associate Director, Social Media, Health and Education

District of Columbia, USA (Hybrid)

$101K/yr – $106K/yrSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive national social content for Planned Parenthood with a strong focus on education, health advocacy, and audience development.

Own day-to-day execution across national channels and align content with organizational goals.
Must-have: 4-6 years in a social media or content marketing role.
Standout: Cross-functional collaboration with External Affairs and Health teams to scale narratives and audience development.

Job Description

Responsibilities

This role will collaborate with key members of the External Affairs unit to execute audience-first content and strategies for our social media properties. They will oversee the day-to-day execution of national channels, and manage integration of organizational goals into content development – including prioritizing short and long-term projects along with performing day-to-day responsibilities and rapid response moments.
Partner with the Director of Social Media, Health to integrate and execute education and brand-first strategies across national channels to support organizational objectives.
Work cross-divisionally to ensure all content is easy to understand and reflects strategic initiatives.
Stay at the forefront of platform updates and trends to ensure national social channels remain timely and relevant to audiences.
Consult with the research team to track audience behavior and to adopt research into actionable audience development strategies.
translate audience trends and insights into actionable audience development strategies.
Partner with the External Affairs Unit and other internal stakeholders to scale narratives, ideate, and drive clear, compelling, and cohesive storytelling across all social assets and campaigns that are platform and audience-first.
Provide operational support around project management.
In partnership with the Manager of Social Strategy and Analytics and Director of Social Media, Health to translate analytics into ongoing enhancements to social media strategy and tactics.
Provide tactical support and assistance in coordinating social media work across the Politics, Campaigns, and Health Care Division.

Requirements

4-6 years of experience in a social media or content marketing role.
Strong understanding of the social, digital, and influencer landscape.
3-4 years of experience in sex education, sexuality, sexual health, and/or reproductive health
General knowledge of internet culture, the U.S. political landscape, sexual reproductive health, pop culture, and how cultural trends can inform and inspire creative concepts.
Ability to build and evaluate content through a racial equity framework.
Effective presentation skills and the ability to advocate for innovative and impactful choices.
Basic understanding of digital analytics and performance tracking.
Ability to analyze content and translate content performance data into recommendations.
Responsive and efficient; ability to organize and manage multiple projects, adhering to strict timelines in a fast-paced environment.
Exceptional written and verbal communication skills
Exceptional collaboration skills with the ability to navigate complex organizational structures and partner cross-functionally.

Planned Parenthood Federation of America

Planned Parenthood is a trusted health care provider, an informed educator, a passionate advocate, and a global partner. Our skilled health care professionals at our health centers deliver vital reproductive health care, sex education and information to millions of women, men, and young people worldwide. For the past century, Planned Parenthood has transformed women’s health and empowered millions of people worldwide to make informed health decisions, forever changing the way they live, love, learn and work. And we’re just getting started. We are dedicated to creating a healthier world and we will not rest until access to health care and rights is a reality for all people. We are building on our proud legacy and launching our second century with as much passion, courage and conviction as our first. Join us in our movement!

New York, New York, USA

www.plannedparenthood.org