Associate Director, Publicis Sports
New York City, NY (On-site)
Posted 1 day ago
Job Summary
Lead the end-to-end management of client sports marketing partnerships, translating client strategies into high-value activation plans and delivering strategic thought leadership across the sports marketing landscape.
Job Description
Responsibilities
- Lead day-to-day project management around execution of client sports marketing partnerships across property and media channels
- Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions
- Write and deliver sports and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
- Provide clients with end to end strategic thought leadership across the full sports marketing landscape
- Participate in sports strategy work sessions and discussions
- Build, maintain and grow client relationships and client business
- Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts
- Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies
- Motivate and manage a team in the creation, development and execution of strategies, solutions, tactics and programs
- Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
Requirements
- Minimum 7+ years Sports Marketing experience with a focus on sponsorship strategy, activation, and property/media management
- Proven track record in sponsorship fulfillment and activation across fully integrated campaigns
- Strong experience in media buying and/or planning with a sports emphasis
- Deep understanding of client business strategies and the ability to translate them into innovative activation plans
- Existing relationships with sports properties, rights holders, and media platforms
- Core competencies include sports property relationships and strategic consulting
- Experience working in a fast-paced agency environment with multiple stakeholders and concurrent projects
- Highly proficient in PowerPoint (for presentation development) and Excel
- Strong written and verbal communication skills
- Demonstrated strategic thinking and problem-solving capabilities
Benefits
- medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Salaries
Posted range
$97K/yr – $156K/yr
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