Associate Director, Programmatic (Retail Client)

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level5+ years expFull time

Posted 12 days ago

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Job Summary

Own and optimize programmatic campaigns end-to-end, aligning cross-functional teams to deliver strategic proposals, activate campaigns, monitor performance, and drive growth for agency accounts.

  • Own development of strategic proposals across programmatic teams
  • Monitor and report on campaign performance
  • Mentor team members and share best practices

Job Description

Responsibilities

  • Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
  • Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
  • Assume accountability and ownership of programmatic campaign execution for assigned client accounts
  • Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Monitor and report on campaign performance
  • Participate in forecasting exercises for senior management
  • Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
  • Adopt established account management standards and program management best practices

Requirements

  • Understanding of interactive media planning and buying elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Ability to organize and manage detail work, as well as work independently and balance multiple tasks
  • 5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
  • 2+ years of increasing levels of responsibility within an agency or media company
  • 2+ years of people management experience, managing 3+ reports in account management/client services team

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
145