Associate Director - Partner Marketing - Cybersecurity
Somerset, NJ (Hybrid)
Posted 13 days ago
Job Summary
Lead the strategic cybersecurity partner marketing program and drive growth through multi-partner collaborations, data-driven planning, and executive engagement.
- Define GTM strategies and growth plays while driving measurable pipeline and revenue impact.
- Lead executive reviews and align investments with SHI growth priorities across units.
Job Description
Responsibilities
- Lead, coach, and develop a team of Partner Marketing Managers supporting SHI's strategic cybersecurity partner portfolio.
- Oversee the development of annual marketing plans aligned to SHI's cybersecurity revenue and gross margin growth targets.
- Develop portfolio investment strategies that prioritize resources based on partner growth potential, solution alignment, market opportunity, and business impact.
- Ensure partner marketing plans support business objectives while maximizing growth opportunities within the cybersecurity market.
- Guide the development of customized marketing plans that align partner investments with SHI priorities.
- Develop MDF investment strategies that maximize available partner funding and align investments to SHI cybersecurity growth objectives.
- Use performance insights to evaluate marketing effectiveness and identify opportunities for optimization.
- Partner with internal stakeholders and strategic partners to maintain alignment on business objectives and growth priorities.
- Operate within established planning and business review processes.
- Champion modernization of the partner marketing experience through scalable digital workflows, self-service capabilities, and data-driven engagement models.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
- 8-12+ years of experience in partner marketing, channel marketing, or B2B marketing leadership roles.
- Proven experience leading multi-partner marketing strategies within a technology organization.
- Demonstrated success in: Defining go-to-market strategies and growth plays.
- Driving measurable pipeline and revenue impact.
- Building KPI-driven operating models.
- 3+ years of experience in a management position
- Strong experience managing and developing individual contributors.
- Ability to travel to SHI, Partner, and Customer Events - 25%
Preferred
- Experience working in or marketing through the channel, including VAR/reseller, distributor, and SI/MSP environments.
- Experience working with OEM and ISV ecosystem partners.
- Experience supporting cybersecurity partner programs.
- Experience working with strategic technology partners or similar enterprise technology partnerships.
- Experience leading organizational transformation and change management initiatives.
- Experience managing through data, analytics, and business intelligence platforms.
- Proven ability to influence leaders across Sales, Finance, Operations, and Executive Management.
Benefits
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
SHI International Corp.
Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.
Salaries
Posted range
$150K/yr – $180K/yr
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Associate Director - Partner Marketing - Cybersecurity
SHI International Corp. · Somerset, NJ · Hybrid
