Associate Director, Partner Direct
New York City, NY (On-site)
Posted 7 days ago
Job Summary
Own and lead the development and execution of multi-channel healthcare media plans, guide the Partner Direct team day-to-day, and shape client strategies while building strong vendor and client partnerships.
- Own end-to-end media planning and client-aligned strategies.
- Drive team mentorship and cross-channel execution.
Job Description
Responsibilities
- Lead the development and execution of innovative, multi-channel healthcare media plans.
- Ensure all media recommendations align with broader client strategies and objectives.
- Oversee the daily execution of Partner Direct team tasks, ensuring adherence to timelines and deliverables.
- Lead tactical media plan presentations to internal and client teams.
- Conduct rate negotiations and secure optimal media placements.
- Develop POVs on emerging media partners and industry trends.
- Maintain a strong understanding of the agency’s workflow and internal processes.
- Develop deep knowledge of client business objectives and how they translate into media investment strategies.
- Stay informed about the evolving media marketplace, partnership opportunities, and deal structures.
- Navigate planning systems and tools to enhance team efficiency and effectiveness.
Requirements
- 5+ years of experience in media planning and strategy
- Healthcare or pharmaceutical media experience preferred
- 2+ years of people management experience, including team development and mentorship
- 2+ years of experience across at least four media channels, such as:
- Digital (Endemic & Lifestyle)
- Video
- Out-of-Home (OOH)
- Healthcare Professionals (HCP) targeting
- Payer/Managed Markets
Benefits
- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Health Media
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
Salaries
Posted range
$81K/yr – $130K/yr
Taken straight from the job posting.
