Responsibilities

• Own paid social strategy and execution across assigned accounts, with Meta as the primary platform and working knowledge of LinkedIn, TikTok Reddit, and Pinterest.
• Contribute to media plans that connect to business goals, including channel strategy, audience approach, KPIs and budget allocation.
• Run campaigns in-platform from end to end, including setup/build, QA, pacing, optimization and reporting output.
• Lead performance conversations with clients – present results, explain what happened, make a plan for what’s next.
• Work with our Data Intelligence team on reporting that connects back to objectives and overall strategy.
• Bring platform and audience trends to clients as actual recommendations, not observations.
• Contribute to new business pitches as needed.

Requirements

• 6-8 years in performance marketing with a heavy paid social (Meta) background; agency experience required.
• Demonstrated ability to work in-platform (hands-on keys) while also operating at a strategic level, balancing these strengths depending on what the situation calls for.
• Paid search and/or programmatic in addition to paid social is a strong plus.
• Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy – can explain media performance to someone who doesn’t think about media all day.
• Detail-oriented with strong analytical skills and ability to maintain key department metrics.
• Highly organized and able to direct own activities and to promote cross-team collaboration.
• Troubleshooting capabilities and a self-starter attitude, with the ability to manage up.
• Confident in areas of expertise, while being articulate in technical aspects of the job.
• Occasional travel as needed.
• Bachelor’s Degree or equivalent work experience required.

Benefits

• Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.
• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave. The annual salary range for this role in the NYC market is $120k - $135k in base pay, and the base pay offered will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data.