Responsibilities

• Own strategy, execution, and optimization of Google Shopping, Performance Max, Microsoft Shopping, feed-based Demand Gen, and dynamic remarketing programs.
• Manage campaign structure, bidding strategy, audience segmentation, budget allocation, pacing, and forecasting.
• Develop testing roadmaps focused on revenue growth, ROAS, profit, SKU coverage, and customer acquisition.
• Translate business priorities into campaign architecture, including priority SKU groups, launch readiness, and promotional support.
• Partner with Feedonomics or internal feed teams to maintain feed health, data integrity, and platform eligibility.
• Audit and optimize product attributes, titles, descriptions, images, GTINs, availability, pricing, custom labels, promotions, and shipping information.
• Monitor feed diagnostics and resolve Merchant Center errors, warnings, disapprovals, and product-level coverage gaps.
• Build feed segmentation and custom-label frameworks to support campaign structure, bidding logic, priority products, margin tiers, inventory status, and business objectives.
• Partner with SEO, eCommerce, and web development teams to support accurate product, offer, review, availability, and pricing schema.
• Translate structured data and platform requirements into clear recommendations for engineering, site operations, or feed teams.

Requirements

• 5+ years of paid search experience.
• 3+ years working directly with Shopping campaigns and product feeds.
• Experience with Google Ads, Microsoft Ads, Google Merchant Center, and feed management tools.
• Strong understanding of product feed architecture, structured data/schema markup, eCommerce platforms, SKU-level reporting, and Performance Max.
• Advanced Excel, Looker Studio, or BI reporting experience

Preferred

• Experience supporting enterprise retailers or large SKU catalogs.
• Familiarity with AI shopping experiences and merchant ecosystems.
• Knowledge of PLAs, PMax, Dynamic Product Ads, retail media feeds, and social commerce feeds.
• Experience collaborating with engineering, development, SEO, and eCommerce teams.
• Ability to simplify technical feed issues into executive-ready business implications.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)