Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease at Eisai US | Nutley, NJ | $189K/yr – $248K/yr

Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease

Nutley, NJ (Hybrid)

$189K/yr – $248K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own omnichannel strategy and data-driven engagement for complex therapies, coordinating cross-functional teams to design personalized journeys and test learnings across owned, paid, and CRM-enabled touchpoints.

Own Omnichannel Strategy: define and activate cross-channel plans with measurement tied to patient and provider engagement.
Data-Driven Personalization: translate analytics and segmentation into targeted campaigns and next-best-action tactics.
Cross-Functional Execution: partner with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and agencies to ensure aligned, compliant execution.

Job Description

Lead the development , activation , implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers
Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes
Partner cross- functionally with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to business objectives .
Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies.
Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept
Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence.
Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery.
Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences.
Knowledgeable and experienced with key solutions including retargeting, next best action, field suggestions, LLM, machine-learning,
Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor.

Eisai US

At Eisai Inc., human health care (hhc) is our goal. We give our first thought to patients and their families, and helping to increase the benefits health care provides. As the U.S. pharmaceutical subsidiary of Tokyo-based Eisai Co., Ltd., we have a passionate commitment to patient care that is the driving force behind our efforts to discover and develop innovative therapies to help address unmet medical needs.Eisai is a fully integrated pharmaceutical business that operates in two global business groups: oncology and neurology (dementia-related diseases and neurodegenerative diseases). Each group functions as an end-to-end global business with discovery, development, and marketing capabilities. Our U.S. headquarters, commercial and clinical development organizations are located in New Jersey; our discovery labs are in Massachusetts and Pennsylvania; and our global demand chain organization resides in Maryland and North Carolina. To learn more about Eisai Inc., please visit us at www.eisai.com/US.Comments and posts by users on this site are not created or controlled by Eisai Inc. and Eisai is not responsible for such content.

Founded in 1995

Nutley, New Jersey, USA

2.8K employees (132 in marketing)

us.eisai.com