Associate Director, Media Planning (Brand & Performance, Luxury Focus

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level7+ years expFull time

Posted 8 hrs ago

Job Summary

Owns client program strategy, media planning leadership, and relationship management across Accounts, Creative, and Measurement teams, while guiding performance analysis, talent development, and budget stewardship on luxury branding and performance initiatives.

  • Lead program strategy and client relationships
  • Oversee budgets and talent development

Job Description

Responsibilities

  • Day to day, your role includes:
  • Overseeing development of program strategies and analysis for clients, collaborating closely with Account, Creative and Measurement teams to ensure that work is strategically aligned and on brief
  • Expertly guiding and managing relationships between Media teams, account directors and clients to consistently deliver high-quality, inspiring work and grow our business
  • Providing thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent
  • Smartly manage revenue and program budgets to ensure necessary and optimal resourcing
  • Playing a key role in spotting issues with core client teams and in developing new client relationships
  • Maintaining and improving the success of publisher relationships

Requirements

  • A four-year college education and seven to nine years of media planning experience – including at least two years of digital/interactive experience and two years of media supervisory experience within an agency
  • Experience managing both branding and performance media initiatives, with luxury category experience preferred.
  • An exceptional grasp on media planning, negotiation, and performance analysis and an impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it
  • Stellar communication skills: You’re articulate, poised, straightforward – and, above all, you’re thoughtful & kind
  • Strong project management and performance management skills – you are crystal clear when it comes to delegating and providing feedback
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$97K/yr – $156K/yr

Taken straight from the job posting.

See all Publicis Groupe Holdings B.V salaries

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Associate Director, Media Planning (Brand & Performance, Luxury Focus

Publicis Groupe Holdings B.V · New York City, NY · On-site