Responsibilities

• Partner with the Director, Marketing Strategy, to develop and execute an integrated HCP marketing strategy grounded in HCP insights, KOL input, behavioral science, clinical understanding, and launch-readiness needs.
• Lead HCP disease-state education strategy to increase understanding of Systemic Lupus Erythematosus (SLE), Lupus Nephritis (LN) and Systemic Sclerosis (SSc), disease burden, diagnostic delays, multidisciplinary care, and ongoing patient management.
• Lead the development and execution of branded launch readiness initiatives, including promotional campaigns, field materials, digital engagement, customer journeys, and omnichannel activation designed to drive awareness, engagement, and future adoption.
• Support advisory boards, expert input sessions, consultant meetings, and insight generation forums to inform market shaping strategy, messaging, education priorities, and launch planning.
• Lead HCP segmentation, journey mapping, and behavioral strategy to identify belief barriers, knowledge gaps, decision points, and priority interventions across Rheumatology providers and other HCPs involved in patient care.
• Translate complex clinical, epidemiologic, and patient journey insights into clear HCP value narratives, scientific storytelling, messaging frameworks, educational content, and behavior-change strategies.
• Partner with other Rheumatology Marketing teammates on congress strategy and execution, including presence planning, scientific exchange alignment, booth or education concepts, post-congress insight capture, and follow-up activation.
• Partner with other Marketing Teams, General Management, Medical Affairs, Field Medical, Customer Engagement, Market Access, Insights & Analytics, Legal, Regulatory, Compliance, Communications, and agency partners to ensure aligned strategy, compliant execution, and coordinated market preparation.
• Support field force enablement by developing HCP education tools, objection-handling resources, messaging guidance, training content, launch readiness materials, and feedback loops to optimize customer engagement.
• Define HCP marketing priorities, budget needs, agency scope, launch milestones, KPIs, and measurement plans to assess awareness, belief shift, engagement quality, and treatment readiness indicators.

Requirements

• Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
• Minimum of 5 years of experience in commercial marketing with either specialty, or complex chronic condition HCP marketing experience including market shaping, treatment-readiness planning, cross-functional launch execution.
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale within the US with demonstrated ability to translate clinical data, disease burden, and patient journey insights into commercial strategy, HCP messaging, and behavior-change tactics.
• Experience developing HCP disease-state education, advisory boards, KOL engagement plans, and/or congress strategies.
• Experience with HCP segmentation, customer journey optimization, omnichannel engagement, field enablement, and measurement planning.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance.

Preferred

• Background in immunology or other specialty therapeutic area with experience in supporting high-performing brands in highly competitive categories
• Recent pre-launch and launch experience

Benefits

• Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
• Read our handbook (PDF 30 MB)