Responsibilities

• The Marketing Analytics and Revenue Operations Associate Director is a strategic analytical leader responsible for driving insight generation across our B2B marketing organization.
• Compare performance across email, events, paid media, digital programs, and other B2B marketing channels and identify where to invest, optimize, or shift spend, and provide regular insights and recommendations to channel owners to improve efficiency and ROI.
• Lead a team of 1–2 managers (who may themselves oversee analysts) and work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization.
• Automating reporting, surfacing actionable insights for marketing and sales stakeholders, and ensuring data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses.
• Deep partnership with operations and engineering teams to improve data flows, data models, and data quality.
• Deep expertise with our marketing platforms, reviewing APIs and data conformance, defining metadata strategies, and simplifying technical outputs into clear narratives for marketing teams.
• Lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels.
• Shift seamlessly between business problems—from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies.
• Leverage LTV and cohort models to guide investment decisions and prioritization.
• Diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact.

Requirements

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• 2+ experience in leading a program with a team and developing talent
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
• Demonstrated ability to manage and mentor managers and analytical talent
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives

Preferred

• Executive-ready communication and data storytelling, including presentations to the CMO.

Benefits

• comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.
• employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more.
• Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations.