Responsibilities

• Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion, driving innovation and implementing key marketing initiatives for launch
• Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement.
• Lead development and execution of integrated channel marketing and media plans
• Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics and analyze performance trends with a keen eye to optimization.
• Support the build of a comprehensive disease-state awareness program messaging and materials to HCPs, patients, and providers executing within a strategic omnichannel approach
• Define and facilitate development of the brand’s pre and post launch promotional plan and programs, and ensure execution pull through and consistency with brand strategy
• Partner with sales team to drive growth of in line business
• Responsible for handling multiple program budgets, timelines, processes, and procedures
• Manage partner agency relationships, workflow, and related expense budgets
• Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.

Preferred

• Advanced Degree in Business, Marketing, or Science
• Strong presentation and negotiation skills
• Ability to successfully work through ambiguity
• Experience in leveraging AI in the development/creation of marketing strategies and assets
• Demonstrated Learning Agility