Responsibilities

• Team Leadership & Department Management
• Directly manage the Marketing Manager and Marketing Coordinator, setting priorities, assigning work, reviewing deliverables, and ensuring projects are completed to a high standard and on schedule.
• Lead regular team meetings and one-on-ones, provide clear feedback, and support each team member’s development and performance.
• Translate the Director of Marketing & Culture’s priorities into actionable plans for the team, balancing planned campaigns with day-to-day requests from across the property.
• Keep one clear calendar of campaigns, shoots, emails, and events; set deadlines for the Marketing Manager and Coordinator; and make sure work reaches the right people for approval before it goes live.
• Serve as the senior day-to-day marketing contact for property leadership, bringing strategic, budgetary, or reputational decisions to the Director.
• Marketing & Content
• Lead the execution of property marketing plans and campaigns across rooms, spa, food and beverage, memberships, and events.
• Oversee the marketing calendar, ensuring campaigns, programming, content, and departmental requests are coordinated and appropriately prioritized.
• Direct the development of property collateral, including newsletters, digital content, signage, menus, flyers, and in-house materials. Review creative and copy before anything is published or printed.

Requirements

• 8+ years of marketing experience in hospitality, lifestyle, wellness, entertainment, or a similarly experience-led brand.
• Demonstrated experience (2+ years) directly managing a marketing team, including delegating work, setting priorities, reviewing output, coaching employees, and conducting performance conversations.
• Proven ability to lead complex campaigns and events from planning through execution while keeping a team organized and accountable.
• Strong creative judgment and excellent writing and editing skills, with the ability to guide others in brand voice, storytelling, and visual presentation.
• Experience across social media, email marketing, content production, partnerships, PR coordination, and digital campaigns.
• Comfort interpreting marketing results and using them to recommend practical improvements.
• Knowledge of Miami’s creative, hospitality, and wellness communities, or a demonstrated ability to build meaningful local relationships.
• A hands-on, solutions-oriented leadership style, focused on giving clear direction and feedback while also handling your own projects.
• Bachelor’s degree or equivalent relevant professional experience.

Benefits

• Complimentary Spa & Gym Access
• Up to 3 Complimentary Fitness Classes per Week
• Spa, Restaurant & Boutique Discounts
• Designated Employee Pool Days during the summer
• Complimentary Employee Meals
• Medical, Dental & Vision Insurance
• Company-paid Life, Short-Term & Long-Term Disability Insurance
• Paid Time Off & 7 Paid Holidays, including a Floating Holiday
• 401(k) Retirement Plan with Company Match