Responsibilities

• Own the activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels, ensuring seamless execution against the broader demand generation strategy
• Translate segmentation, behavioral insights, and analytics into targeted, personalized HCP engagement strategies across digital, CRM, web, and field-connected channels
• Partner with the Director to ensure channel execution is fully aligned to the overarching HCP initiation and growth strategy
• Own day-to-day strategy and performance of HCP digital platforms including CobenfyHCP.com, on-demand ecosystems, and virtual engagement channels
• Drive continuous optimization of digital experiences through performance measurement, test-and-learn frameworks, and insight-driven iteration
• Champion AI-enabled and trigger-based engagement approaches, ensuring personalization and next-best-action logic is embedded across HCP touchpoints
• Pull through the HCP media plan with precision, ensuring channel activation, asset deployment, and campaign timing are executed flawlessly against the established strategy
• Bring a performance marketing mindset to all channel decisions, using engagement data, behavioral insights, and real-time metrics to inform optimization and fuel continuous improvement
• Communicate channel performance clearly to senior stakeholders, translating results into actionable next steps
• Partner with the AOR to ensure creative strategy is seamlessly translated into asset-based storytelling across non-personal and digital channels, maintaining narrative consistency and brand integrity throughout

Requirements

• BA/BS required; MBA or advanced degree preferred
• 5+ years of pharmaceutical or biotechnology commercial experience with a focus on NPP marketing, digital strategy, or HCP engagement
• Demonstrated experience activating and optimizing NPP campaigns across paid, owned, and non-personal channels in a specialty or CNS environment
• Strong analytical fluency with the ability to translate data, segmentation, and behavioral insights into targeted engagement strategies
• Experience with CRM, marketing automation, digital media platforms, and performance measurement frameworks
• Proven ability to manage agency relationships, budgets, and multiple workstreams simultaneously in a fast-paced environment
• Comfort operating at the intersection of strategy and execution, with the range to contribute meaningfully to both
• Experience with HCP digital platforms including branded websites, on-demand MSL/rep models, and virtual engagement channels
• Activation windows are narrow in a launch environment; this leader moves fast and delivers with precision
• Bring data-driven, digital-first thinking to HCP engagement; test, learn, and scale what works

Preferred

• Neuroscience, CNS, or psychiatry therapeutic area experience strongly preferred
• Familiarity with Mosaic or modular content ecosystems
• Working knowledge of AI-enabled marketing tools, trigger-based engagement platforms, and next-best-action models

Benefits

• Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
• U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
• Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
• Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year’s Day.
• U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits