Responsibilities

• Enrollment Content Strategy & Planning — 30%: Translate enrollment marketing priorities into clear content roadmaps, messaging frameworks, and production plans for Questrom’s degree programs and strategic priorities.
• Develop and maintain content plans aligned to the prospective student journey, including awareness, consideration, inquiry, application, admission, yield, and enrollment.
• With support from the Executive Director, partner with admissions, program directors, faculty, career teams, students, alumni, and agency partners to identify the value propositions, differentiators, proof points, outcomes, and stories needed to support recruitment.
• Create audience-specific content strategies for priority segments, including domestic students, international students, early-career candidates, working professionals, career switchers, online learners, and program-specific audiences.

Program Positioning & Message Development

• 2. Program Positioning & Message Development — 20%: Support the Executive Director in translating approved program positioning and enrollment strategy into usable messaging frameworks and content briefs.
• Draft and refine messaging for degree programs, new initiatives, campaigns, landing pages, email journeys, admissions materials, and prospective student communications.
• Synthesize input from leadership, admissions, faculty, program teams, career teams, students, alumni, and media and website performance into clear, compelling, audience-centered messaging.
• Help ensure consistency across web, email, paid media, social, video, print, presentations, event materials, and admissions talking points.
• Develop proof-point libraries that capture outcomes, student stories, alumni examples, faculty expertise, experiential learning examples, employer connections, rankings, and other evidence that supports program value.
• Partner with internal and external teams to ensure campaign concepts and creative assets are grounded in accurate, differentiated, and enrollment-relevant messaging.

SEO, AI Search & Digital Content Development

• 3. SEO, AI Search & Digital Content Development — 20%: Lead content planning for SEO-informed and AI-search-ready enrollment content.
• Partner with the Web & Digital Experience lead and agency partners to identify keyword opportunities, AI search trends, content gaps, competitor content examples, and new content needs.
• Recommend, develop, write, edit, and oversee new and refreshed digital content in partnership with agency and internal creative teams, including degree program pages, landing pages, FAQ content, comparison content, career and outcomes pages, blog posts, student stories, experiential learning pages, and topic-based content designed to support search visibility and prospective student decision-making.
• Ensure content is structured for readability, accessibility, search visibility, AI search discoverability, conversion, and user experience.
• Collaborate with the Web & Digital Experience lead to translate content strategy into practical website updates, page structures, content modules, and landing page needs.
• Use analytics, search data, campaign data, and user behavior to recommend content improvements over time.

Funnel Content, Slate/CRM & Campaign Support

• 4. Funnel Content, Slate/CRM & Campaign Support — 15%: Develop content plans that support enrollment campaigns across paid media, Slate/email journeys, landing pages, admissions communications, event promotion, application encouragement, and yield.