Responsibilities

• Define annual email remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. This is not a paid media (SEM, social, digital, programmatic, etc.) role, but would partner with those teams.
• Develop and implement email testing frameworks, aligned with key business objectives.
• Serve as a trusted marketing lead to business leaders and executives.
• Define email audience segments, write clear briefs and develop email creative optimizations that are personalized to each audience segment.
• Deliver strong email campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
• A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
• Identify test email audience segments based on results and provide testing and targeting recommendations.
• Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
• Design and deploy email marketing campaigns and test plans and expand beyond email (i.e. SMS,.com, etc.) in collaboration with analytics, operations, UX, affiliates and digital teams.
• Provide tracking, analysis, and metric/insight reporting of impact - marketing creative, touch points, and campaigns across all channels.

Requirements

• 8+ years of strategic email marketing experience in customer acquisition along with a bachelor’s degree. MBA a bonus.
• Ability to understand the company business strategy and support through marketing initiatives
• Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
• Established track record in successfully driving results within acquisition campaigns
• Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
• Results oriented.
• Proven analytical skills to drive strategic and tactical marketing initiatives.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
• Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization

Preferred

• MBA a bonus.
• Experience with Adobe Campaign or other campaign management platforms is a plus.