Associate Director, Digital Strategy & Activation
New York City, NY (On-site)
Posted 4 days ago
Job Description
Responsibilities
- Lead, coach, and develop a team of managers and activation specialists through regular feedback, mentorship, and career development planning.
- Create and oversee individual development plans that support both employee growth and business needs.
- Manage team workload, resource allocation, and productivity to ensure efficient account coverage and balanced responsibilities.
- Drive onboarding, training, and professional development initiatives for new and existing team members.
- Conduct performance reviews, goal setting, and ongoing progress discussions, while supporting leadership succession planning.
- Foster a collaborative, solutions-oriented culture that encourages critical thinking, innovation, and cross-functional teamwork.
- Establish clear expectations, accountability measures, and performance standards to ensure deadlines and deliverables are consistently met.
- Partner with Directors and Vice Presidents to ensure successful campaign execution, client satisfaction, and achievement of business objectives.
- Build and maintain strong relationships with agency stakeholders, account management teams, and cross-channel activation leaders.
- Serve as a senior escalation point for client, agency, and operational challenges, driving timely resolution and communication.
Requirements
- 6+ years of experience in digital media, social media, marketing activation, account management, or related fields.
- 2+ years of people management experience with demonstrated success developing high-performing teams.
- Strong understanding of digital media ecosystems, agency operations, and client relationship management.
- Proven ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
- Exceptional communication, presentation, and relationship-building skills.
- Experience leading cross-functional projects and driving process improvements.
Preferred
- Experience managing large-scale client portfolios or enterprise-level partnerships.
- Background in social media, programmatic media, retail media, or integrated marketing solutions.
- Demonstrated success in developing talent and building leadership pipelines.
- Strong analytical mindset with experience leveraging data to inform decisions and optimize performance.
- Experience working with agency, platform, and vendor partners.
- Ability to influence senior stakeholders and drive strategic business initiatives.
Benefits
- medical coverage
- dental
- vision
- disability
- 401K
- parential and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Salaries
Posted range
$97K/yr – $156K/yr
Taken straight from the job posting.
Marketing Team
People
Founders / CEO
HR / Recruitment
Marketing Leadership




Traffic Signals
Headcount Trend
Associate Director, Digital Strategy & Activation
Publicis Groupe Holdings B.V · New York City, NY · On-site


