Associate Director, Digital Marketing (CHOC Foundation)

Orange, CA (Unknown)

$54K/yr – $108K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Summary

Own the planning and execution of CHOC's digital marketing and community programs, building an engaged online audience and guiding social media strategies and donor funnels.

  • Lead online community management
  • Develop social media strategies and content

Job Description

Responsibilities

  • The Associate Director, Digital Marketing will help to build an active community invested in CHOC’s mission to nurture, advance and protect the health and well-being of children.
  • Through their partnership with the foundation’s multi-faceted teams, they will lead the management of our online communities, support the planning and execution of digital marketing campaigns, and partner with the Foundation Marketing and Donor Engagement team to create compelling content that engages our audiences and advances the foundation's mission and vision.
  • Working closely with the Director, Foundation Marketing, this individual will develop and execute social media strategies across various platforms - including supporting content creation, managing social media calendars, analyzing metrics for new opportunities, reporting and engaging with stakeholders to build an engaged community.
  • They will also provide digital marketing support and leadership in the development and execution of targeted marketing campaigns and donor funnels, focusing on building engagement with our online community.
  • To be successful in this role, this person should have excellent communication skills and be comfortable creating engaging digital content – written and visual.
  • As part of their role, they will be essential to building a community of support around CHOC Foundation’s programs and teams; with that, they must be comfortable acting as a voice for that audience in meetings with high-level leaders.

Requirements

  • At least five years of experience in social media management with a portfolio of work that demonstrates past community-building efforts.
  • At least three years of experience in digital marketing with experience in Salesforce or similar marketing platforms.
  • Education • Required: None.
  • Training • Required: None.
  • Specialized Skills • Required: Able to read; write and speak with professional quality; excellent communication skills; use computer and software programs necessary to the position, e.g., Word, Excel, PowerPoint, Access, Adobe Creative Suite; operate/troubleshoot basic office equipment required for the position. Able to relate and communicate positively, effectively, and professionally with others; provide leadership; be assertive and consistent in enforcing policies; work calmly and respond courteously when under pressure; lead, supervise, teach, and collaborate; accept direction. Able to communicate effectively in person, in writing, and on the telephone; think critically; work independently; perform basic math and statistical functions; manage multiple assignments; compose written material; work well under pressure; problem solve; organize and prioritize workload; recall information with accuracy; pay close attention to detail. Self-starter comfortable in engaging high-level leaders in strategy and marketing discussions. Ability to gain expert knowledge in specific area of responsibility. Superior management, organizational and interpersonal skills.

Preferred

  • Experience in creating content (photo, video, copy) for social platforms and digital marketing campaigns.
  • Experience in managing and helping to create targeted digital marketing campaigns and sales funnels.

Benefits

  • CHOC’s compensation structure, benefits offerings and career development programs are geared to helping you achieve your professional and personal goals.
CHOC Children's logo

CHOC Children's

4.0 Glassdoor

Affiliated with the University of California, Irvine, CHOC's growing pediatric healthcare system is comprised of premier facilities, leading-edge programs and services, life-saving research, healing amenities, and education and training programs designed to prepare the next generation of pediatric experts. Our mighty brigade of physicians, nurses and staff—each sharing a deep connection to our mission— are dedicated to caring for children, whether they’re healthy or seriously ill. So, kids can get back to being kids.

Founded in 1964
Orange, California, USA
4.7K employees (44 in marketing)
84% recommend to a friend
80% CEO approval

Salaries

Posted range

$54K/yr – $108K/yr

Taken straight from the job posting.

See all CHOC Children's salaries

Marketing Team

Marketing Team Size
30 (1% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2M
Last Raise
$2M
Grant, 2 years ago

Funding History

  • Nov 2023
    Grant
  • Jun 2022
    Grant • $2M

Traffic Signals

Monthly Visitors
408.7K
Monthly Google Ads Budget
$177.9K
Traffic Source Mix
Search
57.4%
Direct
32.7%
Referral
8.2%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~4.7K

Recent News

CHOC Children's logo

Associate Director, Digital Marketing (CHOC Foundation)

CHOC Children's · Orange, CA · Unknown