Responsibilities

• Implement and manage key elements of the U.S. Consumer Marketing plan to drive demand for the product
• Omnichannel campaign implementation including Television, Print/Mail, digital and social media marketing execution
• Patient engagement tool/material development, patient education plan development and implementation
• Strategic content creation, Agency collaboration, materials and inventory management, budget management, management of review materials schedule and process
• Contributing to, and implementing consumer strategy, communications planning and tactical plans
• Implementation of consumer initiatives and tactical plans
• Delivering against omnichannel strategy and optimizing performance media programs against business goals and priorities
• Manage & provide strategic input to Agency-led media planning that delivers against the goals of the business
• Evaluate, and provide feedback to, performance of media buys to ensure alignment with brand objectives
• Work with internal Insights & Analytics Teams to expand measurement of campaigns and omnichannel initiatives

Requirements

• Bachelor's Degree
• 10+ years of progressive marketing experience including at least 5 years in the Consumer space in pharmaceutical marketing
• Demonstrated experience in marketing of biologics (preferred)
• Demonstrated omnichannel digital marketing experience
• Demonstrated consumer marketing competencies in the pharmaceutical/biotech areas
• Ability to communicate with all levels of the organization
• Willing to travel ~10% (including weekend travel as needed)
• Office-based role, and the expectation will be to work in the office 4-days a week

Preferred

• MBA is a plus
• Experience marketing biologics (preferred)
• Prior U.S. launch experience (a plus)
• Demonstrated omnichannel digital marketing experience (preferred)
• Strong interpersonal & presentation skills (preferred)

Benefits

• annual bonuses or other incentive plans
• equity awards
• pension or retirement benefits
• 401(k) company match
• health and wellness programs
• fitness centers
• insurance benefits (medical, dental, vision, life and disability)
• paid time off
• family support benefits
• Regeneron total rewards package