Responsibilities

• Lead the development and execution of consumer marketing strategies that drive disease awareness, patient engagement, treatment consideration, and brand adoption across the Multiple Myeloma patient journey.
• Partner with the Marketing Director and brand leadership to develop and execute comprehensive consumer marketing strategies that support Multiple Myeloma business objectives, including patient engagement, brand growth, and financial performance.
• Lead consumer marketing planning processes, leveraging patient, caregiver, and healthcare market insights to inform strategic decisions and optimize campaign performance.
• Develop patient-centric segmentation, targeting, positioning, messaging, and value propositions tailored to key audiences across the Multiple Myeloma treatment journey.
• Oversee the creation and execution of integrated consumer campaigns across digital, social, paid media, CRM, advocacy, and patient support channels.
• Drive the development of impactful consumer creative and educational content that resonates with patients and caregivers while maintaining regulatory and legal compliance.
• Partner with market research, analytics, and customer insights teams to identify unmet patient needs, evaluate campaign effectiveness, and inform ongoing optimization.
• Collaborate cross-functionally with medical, regulatory, legal, market access, patient services, sales, and agency partners to ensure seamless execution of consumer initiatives.
• Lead the development of innovative patient experiences, resources, and support programs designed to improve awareness, engagement, and treatment adherence.
• Manage agency partners, budgets, timelines, and project execution to ensure delivery of high-quality consumer marketing programs.

Requirements

• Bachelor’s degree required; advanced degree in Marketing, Business, Communications, Healthcare, or related field preferred.
• 6+ years of pharmaceutical, biotechnology, or healthcare marketing experience, including significant experience in consumer/patient marketing.
• Hematology experience required; Multiple Myeloma experience strongly preferred.
• Proven track record developing and executing consumer marketing strategies, patient engagement programs, and omnichannel campaigns.
• Product launch experience required, including consumer launch planning and execution.
• Demonstrated expertise in patient journey mapping, market research, segmentation, consumer insights, and message development.
• Experience leading agency partnerships and managing integrated marketing campaigns across digital and traditional channels.
• Strong understanding of healthcare compliance, regulatory considerations, and promotional review processes.
• Experience collaborating across multiple functions and influencing stakeholders at all organizational levels.
• Strong analytical, communication, leadership, and project management skills.

Preferred

• Advanced degree in Marketing, Business, Communications, Healthcare, or related field preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.