Responsibilities

• Lead implementation of WSOS’s statewide scholarship promotion strategy and annual recruitment plan
• Work in partnership with internal and external peers to develop data-informed decisions around promotional strategies and activities for priority populations, schools, communities, and regions as defined by the organizational strategic plan, application performance, and external initiatives that are related to WSOS goals
• Develop targeted outreach tactics to increase representation from communities furthest from opportunity while maintaining sufficient statewide application volume and geographic representation
• Establish measures of success, monitor performance throughout the application cycle, and adjust strategies based on results and learning
• Partner with Marketing and Communications on messaging, materials, campaigns, and other promotional resources needed to support outreach
• Other duties as assigned