Responsibilities

• Develop and execute an integrated marketing and communications strategy that promotes the Center for Career Advancement's programs, services, and initiatives through digital, print, web, email, photographs and social media platforms.
• Lead the development, implementation, and assessment of the Center for Career Advancement's social media strategy across multiple platforms. Create and manage engaging content, oversee the Center's social media presence and online communities, monitor digital engagement and conversations, respond to emerging issues as appropriate, and leverage trends, analytics, and best practices to increase brand awareness, student engagement, and participation.
• Create compelling content, oversee advertising campaigns,and collaborate with University Communications, University Advancement, Athletics, three academic colleges and other campus partners to strengthen the Center's brand, increase student engagement, and communicate career opportunities and outcomes.
• Work with the CCA Platforms team on continued development of uConnect pages; outcomes reports, etc.
• Supervision of CCA Student Interns.
• The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed.

Requirements

• Bachelor's degree in Communications, Marketing or related field
• Four (4) years of related experience in advertising, social media, communications or related field

Preferred

• Masters degree in communications, marketing counseling or related field
• Six (6) years of experience working with career/professional development and counseling
• Documented experience with and demonstrated interest in work with undergraduate student population

Benefits

• Flexible scheduling options determined by role;
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options
• An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions)
• Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!)
• Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse/spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods.
• A comprehensive employee wellness program including program incentives
• A myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card
• To learn more about Bucknell's benefits, click here ! (*Eligibility criteria and waiting periods may apply.)