Responsibilities

• The Associate Director, Brand Marketing (Hematology) is a key member of the commercial team responsible for leading the development and execution of integrated brand marketing strategies across both healthcare professional and patient audiences.
• Reporting directly to the Brand Lead, this role balances strategic leadership with hands on execution, with a primary focus on HCP marketing while also supporting select patient initiatives.
• The position drives core brand activities including messaging, promotional content, digital and omnichannel engagement, and agency management, while ensuring alignment with regulatory and compliance requirements.
• This individual partners closely with cross functional teams such as Medical Affairs, Sales, Market Access, and Patient Advocacy to deliver consistent, impactful campaigns and support successful product launch readiness.
• The role also owns performance measurement and optimization of marketing efforts and serves as a visible contributor to launch planning, stakeholder alignment, and execution across the organization.
• HCP Marketing (30%)
• Develop and execute the HCP marketing strategy, including positioning, messaging, and promotional materials aligned with brand strategy and regulatory/compliance requirements
• Lead development of core visual aids, field sales materials, sales training materials, KOL engagement programs, and congress/conference strategy
• Manage agency partners to deliver innovative HCP campaigns on time and on budget
• Lead the creation and execution of comprehensive digital marketing and non-personal promotion strategies that align with brand objectives, focusing on HCP engagement, awareness and activation

Requirements

• Bachelor’s degree in a relevant business-related and/or life sciences field required, MBA or advanced degree preferred
• 10+ years of experience in pharma/biotech marketing
• Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks
• Effective project management skills to enable pull-through of marketing initiatives
• Strong organizational skills with excellent attention to detail
• Operational knowledge of medical, regulatory, legal review process
• Eager to work in a fast-paced environment, striving for excellence in everything we do, alongside a team driven by improving the lives of patients
• Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions

Preferred

• Oncology and/or rare disease (launch) experience is highly preferred
• 2+ years of experience in digital marketing/omnichannel preferred
• Experience in both HCP and Patient marketing preferred

Benefits

• Competitive salary and annual bonus.
• Comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement plan with company match, and more.
• Generous parental leave and family planning benefits.
• Outstanding culture and opportunities for personal and professional growth.