Responsibilities

• Supports development and execution of the brand’s operational plan, including annual business planning activities, tactical implementation, budgeting, and marketing communications
• Leads key components of brand strategy and commercialization efforts while ensuring alignment with broader brand objectives
• Serves as a subject matter expert for assigned products, market dynamics, customer needs, and treatment landscape
• Partners closely with Medical Affairs, Market Access, Sales, Legal, Regulatory, Commercial Operations, Strategic Marketing, and other cross-functional stakeholders to support implementation of brand strategies
• Leads development and execution of innovative HCP and patient-focused promotional programs, including personal and non-personal promotion, digital initiatives, and peer-to-peer education programs
• Drives creation and execution of HCP and consumer-facing promotional materials and field resources
• Analyzes market trends, customer insights, competitive intelligence, and market research to identify opportunities and inform brand decisions
• Serves as a marketing representative on promotional review activities and helps ensure promotional materials comply with legal, regulatory, ethical, and company requirements
• Manages agency partners and external vendors to ensure high-quality execution of marketing initiatives aligned with brand priorities
• Supports management of brand budgets and monitors expenditures to ensure alignment with approved plans

Requirements

• BS/BA degree in a scientific or business discipline AND 10+ years of relevant experience, including significant pharmaceutical marketing and/or sales experience with demonstrated success supporting brand strategy and commercialization initiatives. OR
• Master's or MBA degree preferred AND 8+ years of related experience OR
• PhD AND 6+ years of related experience
• Strong understanding of pharmaceutical brand planning and commercialization processes
• Demonstrated ability to lead cross-functional teams and drive alignment among stakeholders
• Experience translating strategic objectives into effective tactical execution
• Strong understanding of HCP and patient marketing channels, including digital and omnichannel approaches
• Ability to operate effectively in a fast-paced, matrixed environment
• Experience managing external agencies and vendor partners
• Ability to travel up to 25%

Preferred

• Pharmaceutical brand marketing experience
• Experience managing agency partners (creative, media, digital, and market research)
• Experience supporting product launches and/or major commercial initiatives
• Prior leadership of cross-functional projects and teams

Benefits

• Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.