Associate Digital Marketing Analyst, Hyrbid

Charlotte, NC (Unknown)

$49K/yr – $60K/yrEntry Level

Posted 3 weeks ago

Job Summary

Own end-to-end campaign execution across multiple channels, translating plans into channel-specific actions, ensuring QA and audience targeting, and troubleshooting issues.

  • Lead cross-channel marketing campaigns from planning to launch, including homepage, email, SMS and push
  • Ensure QA, audience targeting, personalization, timing and consistency across all channels

Job Description

Responsibilities

  • Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
  • Manage campaign setup and execution across multiple marketing and content management platforms.
  • Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys. Including AB test and learn
  • Translate marketing and promotional plans into channel-specific content and execution plans.
  • Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
  • Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
  • Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Requirements

  • Requires designated hybrid in-office work scheduled.
Belk logo

Belk

Charlotte-based Belk, Inc., a privately-owned department store, began when William Henry Belk opened his first store in 1888 with his brother, Dr. John Belk, joining as a partner. What started as two brothers in business has now grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community.Throughout the years, we’ve changed and grown in so many ways. We’ve added exciting products, adapted the way we work, and made it easier to shop with new technology and services. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com, and through the mobile app.

Charlotte, North Carolina, USA
13K employees (1,369 in marketing)

Salaries

Posted range

$49K/yr – $60K/yr

Taken straight from the job posting.

See all Belk salaries

Traffic Signals

Monthly Visitors
51.1K
Traffic Source Mix
Search
34.2%
Direct
37.7%
Referral
26.4%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~12.7K

Recent News

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Associate Digital Marketing Analyst, Hyrbid

Belk · Charlotte, NC · Unknown