Responsibilities

• Develop concepts and campaign ideas for integrated brand and marketing campaigns across channels, including large-scale events and key business initiatives.
• Write compelling, clear, and distinctive headlines, copy, scripts, and other creative content across Hagerty lines of business.
• Take campaign platform ideas and develop them into strong, channel-specific creative executions.
• Work with Creative Directors, Art Directors, strategists, producers, marketers, and subject matter experts to develop effective creative solutions.
• Translate business objectives, audience insights, and brand strategy into compelling creative work.
• Consider how Hagerty’s overarching brand story and voice inform each idea and execution.
• Take ownership of assigned projects from brief through execution, seeking input from creative leadership when needed.
• Present creative concepts to creative leadership and internal stakeholders, clearly articulating the creative and strategic rationale.
• Research projects, audiences, industries, cultural trends, and automotive topics to inform creative development.
• Deliver high-quality work on schedule and communicate proactively when priorities or timelines change.

Requirements

• Bachelor’s degree in Journalism, Writing, Advertising, Communications, or a related field, or 8+ years of relevant professional experience.
• Experience presenting creative work and communicating creative rationale to creative leadership and internal stakeholders.
• Proficiency with Microsoft Office and collaboration tools such as Slack.

Preferred

• exceptional portfolio demonstrating conceptual thinking, writing, and integrated advertising campaigns.