Responsibilities

• Serve as the strategic main point of contact for influencers or student leaders who participate in campaigns with our brand partners from start to finish
• Create, promote, and vet influencer applications for Campus & Influencer campaigns, identifying target influencers for projects and conducting outreach and follow-ups as needed
• Develop campaign briefs and guidelines for participating influencers (including timelines, messaging and requirements for their scope of work) based on client guidelines
• Review influencer content before it is published, ensuring it adheres to all FTC and client requirements
• Monitor and track contracted content as it is published, ensuring all participating creators are following guidelines and timelines, requesting edits when needed
• Manage and process influencer agreements and payments in a timely fashion in collaboration with Campus & Influencer Marketing department leadership and the legal and finance teams
• Collaborate with the Activations and Business Development teams to ensure excellent campaign execution, providing best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives as needed
• Stay abreast of campus marketing trends and culture, assisting in the development of new resources, optimizations and efficiencies for our campaign processes and materials on an ongoing basis
• Help strategize and execute innovative sponsored opportunities and influencer education initiatives as led by the Community team, may include speaking opportunities
• Update and maintain internal databases and case studies with key information for assigned campaigns