Responsibilities

• Lead project management of promotions from start to finish of the process, including ideation, screening and prioritizing ideas, collaborating cross-functionally to develop and refine ideas and successfully validate and launch ideas to the national calendar
• Development of Value Innovation Projects: Lead smaller cross-functional team of fit and finance to refine ideas into concepts aligned with brand and business goals
• Lead screening of concept iterations with target audiences to finalize build
• Establish concept in stage-gate process as official project validated through early innovation process
• Create project team and work cross-functionally to confirm high-level operational and financial feasibility of concept; lead cross-functional team through ops testing
• Validation: Manage project team through development and execution of tests; brief IMC team on all marketing needs for tests; develop materials to gain internal and external alignment for tests
• National Launch: Manage project team through development and execution of national campaigns; brief IMC team on all marketing needs for National; develop materials to gain internal and external alignment for national campaign
• Assist in Share-out of Value Innovation Projects: Assist in preparation and presentation of value innovation progress at key events and meetings (e.g., NPC and NCAC Quarterly Meetings)

Requirements

• Undergraduate degree in Marketing, Marketing Research, or Social Sciences with career aspirations to the consumer side of marketing
• Experience in the restaurant category, foodservice, or CPG preferred
• MBA preferred
• 5+ years of experience post Undergraduate Degree
• Project leader with a consistent background of delivering results by creating competitive and breakthrough strategies and plans
• Startup Mentality with proven track record of driving growth in an entrepreneurial environment
• Product Management leading multi-functional teams using stage-gate process
• Strong Communicator who works well with cross-functional teams and leads multiple stakeholders – even when they don’t report to you
• Deep Analytical Skills for influencing others and the ability to utilize data to make good decisions when confronted by ambiguity
• Deep understanding of how to build empathy with customers; experience working with customers in field and extracting insights from customer co-development exercises

Preferred

• MBA preferred
• Experience in the restaurant category, foodservice, or CPG preferred
• Startup Mentality with proven track record of driving growth in an entrepreneurial environment
• Product Management leading multi-functional teams using stage-gate process
• Strong Communicator who works well with cross-functional teams and leads multiple stakeholders – even when they don’t report to you
• Deep Analytical Skills for influencing others and the ability to utilize data to make good decisions when confronted by ambiguity
• Deep understanding of how to build empathy with customers; experience working with customers in field and extracting insights from customer co-development exercises
• Marketing, Pricing, and Bundling Fundamentals - experience creating offers, price points and value propositions that excite consumers