Associate Brand Manager

Racine, WI (Hybrid)

$112K/yr – $147K/yrEntry Level5+ years expFull time

Posted 6 days ago

Job Summary

Own brand strategy, portfolio development, and omnichannel activation, guiding growth through cross-functional leadership and data-informed planning.

  • Brand equity strategy and narratives
  • Omnichannel planning and media execution
  • Portfolio management and commercialization

Job Description

Responsibilities

  • Brand Equity & Strategy
  • - Support the creation and execution of brand strategies that align with the company’s vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.
  • - Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI-channel, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans—including retail media and shopper strategies.
  • - Contribute to the development of brand narratives that effectively communicate the brand’s values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
  • - Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
  • - Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.
  • Media to Cart & Marketing Innovation
  • - Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
  • - Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.
  • - Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.

Requirements

  • Bachelor’s degree with 5+ years of relevant business experience
  • Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

Preferred

  • Project Leadership & Growth Orientation : Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.
  • Strategic Analytics : Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions.
  • Creative & Equity Planning : Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact.
  • Business & Financial Acumen : Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership.
  • Media to Cart Expertise : Experience in connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation.
  • Results Orientation : Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts.

Benefits

  • SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
  • The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 111,840.00 USD - 146,790.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
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SC Johnson

3.8 Glassdoor

We’re SC Johnson, a family company at work for a better worldTM. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide.We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility.SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth. Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

Racine, Wisconsin, USA
13K employees (1,310 in marketing)
77% recommend to a friend
81% CEO approval

Salaries

Posted range

$112K/yr – $147K/yr

Taken straight from the job posting.

See all SC Johnson salaries

Traffic Signals

Monthly Visitors
190.5K
Monthly Google Ads Budget
$598
Traffic Source Mix
Search
44.9%
Direct
40.4%
Referral
8.6%
Social
5.1%
Paid
0.7%

Headcount Trend

Current headcount: ~13.4K

Recent News

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Associate Brand Manager

SC Johnson · Racine, WI · Hybrid