Responsibilities

• Innovation Launch Support: Work cross-functionally to support the development and execution of new product innovation strategies and go-to-market plans – specifically message development and execution for packaging, digital, and in-store assets
• Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital
• Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.
• Retailer Sell-in: Communicate product value proposition to the sales team and deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
• Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.
• Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.

Requirements

• 2-3 years of prior Marketing experience required, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution
• Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs
• Experience in creative / media development and execution and new product launches
• Bachelor’s degree in marketing, or equivalent experience

Preferred

• MBA preferred

Benefits

• medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.