Responsibilities

• Portfolio, Geography & Key Relationships
• Support global strategy and programming for Jim Beam's full bottle spirit and ready-to-drink (RTD) portfolio.
• Collaborate with local marketing teams globally.
• Frequent engagement with senior GBH leadership.
• Build and leverage relationships with cross-functional partners, including but not limited to Innovation, Supply Chain, Insights, Strategy, Finance and PR.
• (Gemba) Insights
• Assess consumer behavior and trends leveraging formal research and in-market experience. Form a POV about what action the brand should take based on assessment.
• Brand Foundations & Stewardship
• Provide global brand strategy guidance & brand governance information to market teams.
• Facilitate exchange of information (competitive, regional insights, inventory, etc.) and stay abreast of local market needs with regular market communication. Ensure local market plans are developed and executed in adherence to brand foundations.

Requirements

• 4-6 years of consumer marketing experience.
• University degree (MBA preferred).
• Strong project management and stakeholder management skills. Demonstrated experience in working collaboratively across an organization, gaining credibility amongst peers, managers, cross-functional partners and external agencies.
• Track record of effectively leveraging digital marketing eco-system (social, digital campaigns) and support tools (including AI).
• Agency management experience, or high level of engagement with external agency or consultant.
• Self-starter who thrives in a fast-paced environment.
• Ability to deal with ambiguity and provide independent thinking supported by fact-based rationale.
• Sound written & verbal communication skills.
• Strong analytical abilities; experienced in synthesizing data (e.g. research, Brand Health tracking, Nielsen, Shopper tracking, in-market learnings) into insights.
• Strategic thinking: Track record of levering insights to develop brand ideas that align with strategy.

Preferred

• MBA preferred.