Own brand planning, budget management, and cross functional execution for a dietary supplement line, turning market signals into plans, promotions, and new item launches.

• Marketing Plans & Strategy: analyze brand performance and competitors, assist in annual planning and integrated commercial planning, and prep for Pre Commercial Review.
• Marketing Plan Implementation: coordinate advertising and promotional tactics, support sales marketing initiatives, assist customer marketing and new product launches, and execute digital and coupon programs.
• Business Management: assess platform performance with IRI reporting and tracking data, analyze market conditions, and lead pack and flavor extensions including probiotic launch for women’s wellness.
• Budget PFME Management: fully manage the brand budget, align monthly with cross functional partners, and reconcile actual versus planned expenditures.
• Cross Functional Team Coordination: collaborate with sales and customer development, manage agency partners, and work with licensing partners as needed.