Responsibilities

• Marketing and Communications Integration
• Provides day-to-day operational leadership for VCU Health Marketing and Communications, ensuring effective coordination, prioritization, and execution across assigned teams and functions.
• Exercises delegated authority to make operational decisions, resolve issues, manage competing priorities, and remove barriers that may impede progress toward departmental and organizational goals.
• Leads regular leadership team coordination, drives accountability for commitments and deliverables, monitors organizational performance, and serves as the primary escalation point for operational matters requiring executive attention.
• Partners with departmental leaders to align resources, balance workloads, manage risks, and ensure seamless execution of enterprise initiatives.
• Service Line Marketing and Growth Leadership
• Provides leadership and oversight for key service line marketing across VCU Health, ensuring marketing strategies support organizational growth priorities, patient acquisition, provider engagement, and market differentiation.
• Develops marketing frameworks, planning processes, and performance standards that strengthen service line marketing capabilities while ensuring alignment with enterprise brand and business objectives. Builds a high-performing service line marketing function through coaching, mentorship, and professional development.
• Partners with clinical, operational, and physician leadership to establish marketing priorities that support growth, access, reputation, and strategic business objectives.
• Digital Strategy, Innovation, and Consumer Experience

Requirements

• Advanced degree or equivalent professional experience in communications, marketing, or a related field.
• Progressive leadership and/or management experience in healthcare, higher education, or similarly scaled organizations.
• Demonstrated expertise in marketing, communications, digital strategy, service line marketing, or related disciplines within a complex organization.
• Demonstrated ability to lead assigned teams and influence cross-functional teams without direct reporting authority.
• Experience developing integrated marketing strategies that support organizational growth, reputation, access, and stakeholder engagement.
• Strong leadership, strategic planning, collaboration, communication, and relationship management skills.
• Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.

Preferred

• Experience in an academic health system, integrated health system, university, or similarly complex enterprise organization.
• Demonstrated success building or maturing service line marketing capabilities and team structures.
• Experience advancing digital strategy, consumer experience, marketing analytics, campaign performance, and/or digital transformation initiatives.
• Experience contributing to resource planning, budget development, vendor management, and performance measurement.

Benefits

• Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.