Assistant Planner, Integrated Media Strategy - Honda National

Santa Monica, CA (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive entry-level media planning and execution across digital and traditional channels with a clear focus on support, reporting, and cross-functional collaboration.

  • Assist in formulating and compiling integrated media recommendations across digital and traditional channels.
  • Support digital strategy development and management of digital media buys and plans.
  • Help execute, optimize, and report on campaigns across channels with cross-team partners.

Job Description

Responsibilities

  • Assist in formulating and compiling integrated media recommendations across digital and traditional channels
  • Support digital strategy development and the management of digital media buys, in addition to broader media plan support
  • Help execute, manage, and optimize campaigns across channels, including digital
  • Support campaign tracking, pacing, and performance reporting
  • Prepare weekly and monthly reporting (flowcharts, competitive reports, digital performance summaries, etc.)
  • Compile and review syndicated research and ongoing reports to inform planning and optimization
  • Train, support and manage interns
  • Collaborate with cross-channel partners to support cohesive, integrated plans

Requirements

  • This is an entry-level role and does not require a college degree.
  • The role is hybrid, with preference for candidates based in Los Angeles, CA.
  • Advanced proficiency in Excel and PowerPoint (pivot tables and vlookups)

Preferred

  • Experience with syndicated research tools (Nielsen, Arbitron, MRI) is a plus
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Founded in 1986
Santa Monica, CA, US
1.3K employees (374 in marketing)
81% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
10.6K
Monthly Google Ads Budget
$69.7K
Traffic Source Mix
Search
31.1%
Direct
53.5%
Referral
6.3%
Social
7.8%
Paid
1.2%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
263 (21% of company)
Median Career Experience
7.5 years
Median Tenure
6.9 years

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