Responsibilities

• Assist in researching target demographics, market trends, and media opportunities to inform media planning strategies.
• Support the development of comprehensive media plans, including media objectives, strategies, tactics, and budget allocations.
• Collaborate with Media Planners to negotiate and purchase media placements across various channels, including digital, print, broadcast, out-of-home, and emerging media platforms.
• Coordinate with media vendors and partners to secure optimal placement opportunities and negotiate competitive rates.
• Assist in the preparation of client presentations, media proposals, and campaign performance reports.
• Monitor and analyze media performance metrics, such as reach, frequency, GRPs, CPMs, and ROI, to evaluate campaign effectiveness and optimize future strategies.
• Stay updated on industry trends, media technologies, and consumer behavior to identify new opportunities for innovation and optimization.
• Provide administrative support, including maintaining media schedules, organizing campaign documentation, and managing billing and invoicing processes.
• Contribute to cross-functional collaboration and brainstorming sessions to develop integrated marketing solutions that align with client objectives.

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, or related field.
• Previous internship or work experience in media planning, advertising, or marketing preferred.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal, with the ability to articulate ideas and present findings effectively.